PRISA Media Expands In-Car Entertainment with Sports App for the Renault 5 E-Tech 100% Electric

The app aligns with PRISA Media’s ongoing strategy to distribute audio content across Android Automotive-equipped vehicles, providing sports podcasts, live game broadcasts, and sports news bulletins from AS.com and Cadena SER. Users can also pick up where they left off on any unfinished audio, offering a seamless listening experience.

Available Content:

• AS.com Podcasts:
  • Los últimos de la lista – Javier Aznar and Enrique Ballester analyze La Liga, the Champions League, and other top football competitions.
  • Mínimo de Veterano – Pepe Rodríguez, Toni Vidal of Planeta NBA, and Juanma Rubio offer in-depth discussions on the latest NBA news and updates.
  • MeriPodcast – A podcast dedicated to the latest developments in video games.
• Cadena SER Programs:
  • SER Deportivos – Hosted by Pacojó, delivering the best sports news.
  • El Larguero – With Manu Carreño, offering comprehensive sports analysis.
  • Carrusel Deportivo – Hosted by Dani Garrido, covering live sports events.

The app is designed to ensure driver safety by minimizing interaction. Features include continuous playback, which automatically starts the next piece of content, and restricted interactions while driving (e.g., disabling text searches).

Optimized for Safety and Convenience
The app is integrated into vehicles equipped with the openR link system—a multimedia platform developed by Renault in collaboration with Google. This system is setting a new benchmark for in-car user experience and connectivity.

Adapting to the Changing Landscape of Audio Consumption
PRISA Media, the world’s leading producer of Spanish-language audio, continues to adapt its offerings to the evolving ways in which audiences consume content. The company has expanded its reach to a wide array of platforms, including computers, smartphones, smart speakers, and now vehicles—a rapidly growing space for audio consumption. According to Renault, 70% of audiobooks and podcasts are listened to in cars.

While PRISA Media’s audio content is already available in connected cars through Android Auto and Apple CarPlay, this new Android Automotive app goes further, providing an even more streamlined and personalized podcast experience. Designed specifically for the Renault 5 E-Tech 100% electric, a compact urban model packed with advanced technology, the app reflects PRISA Media’s commitment to providing cutting-edge, accessible audio entertainment for its audience.

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